How It Works / Our Process

From Start To Finish, Our Strategies Deliver Results...

Without the customer, there would be no business. Our process always starts the same, and it begins with learning about your customers, in your geographical area. What are they searching for and how will they benefit by finding you? What steps will you need to take to reach this targeted traffic and then turn visitors into clients or customers.

Natural or Organic Search Engine Optimization
(If you are unfamiliar, click here to see what natural search results actually are)

The first step of research, if you have an existing site, is a full analysis of the current, including how your site currently fairs in "the eyes" of the major Search Engines including Google, Yahoo, MSN and more. This report tells us where you are and where you need to go. A full site recommendation report is created detailing key components necessary to make your website Search Engine friendly. If you do not currently have a website, we begin with the first analytical step below.

The first analytical step begins with keyword research. We access proprietary software that tells us how many searches per day, and per month, potential customers in your area are making for products or services related to your business. We retrieve this information for your state, county, town and the neighboring communities you serve, which allows us to develop a targeted keyword list. From there, we check the competitive landscape and develop an action plan designed to create maximum visibility on the major search engines for keywords that your business should be found for.

The action plan may include web design to bring you online, a re-design or strictly optimization of your existing site. We create a site wire frame and strategically map keywords to every page on your website. This sets the stage for the creation of all optimized components that will be included on your website including the optimization of your internal navigation structure, creation of Search Engine and user friendly copy with optimal keyword density, image optimization, Title, Meta Description and Keywords Tag along with Paragraph Heading optimization, and dozens of other key components necessary for getting a website to rank high. Coinciding with what we do on your website, we also optimize off of your website where your sites popularity, links and more on the Internet is also a determining factor. Examples include optimization of local listings on dozens of key websites, targeted directory submissions and much more. All of these components, combined together, and without leaving anything behind, is what will deliver results.

Once every component is installed, your optimized site is launched and we feverishly wait for the arrival of the Search Engine spiders, the indexing of all the new content, and the movement of your rankings. Full analysis and reporting begins and from there, Round 2 begins!

Pay Per Click or Paid Search Marketing
(If you are unfamiliar, click here to see what pay per click search results actually are)

Pay Per Click advertising is paying to have your advertisements listed on the results page of a Search Engine for keywords important to your business. When someone does a search, your ads are shown and if the searcher clicks on your ad, you pay money to the Search Engine. The actual cost for each click is based on several factors including the competitive nature of the keyword, the placement of your ad, the quality of your ad, the relevancy of the page you will be sending the traffic to which is compared to the keyword and more.

As part of the setup, launch and maintenance of your Pay Per Click campaign we begin with keyword research, setting up ad groups, the creation of compelling ads design for searchers to take action, design landing pages to send traffic to which improves the relevancy of your ads and can lower your cost per click, and structure your campaign for optimal performance. Geographically targeted campaigns are created so your advertisements only show in areas across the country that are important for you, and only qualified traffic will see your ads.

Since it is one thing to receive traffic, and another to turn those visitors into customers, we do A/B testing of different ads, different landing pages, and different calls to action to maximize conversions. Since many people will visit several website before making a decision, we constantly monitor your competition to see what their offerings are. We make recommendations and implement changes to your campaign and website based on all of the above factors to keep your campaign constantly running at peak performance.

Ongoing keyword review, keyword performance, complete campaign analysis and full reporting lets each of us know how your campaign is running, what keywords are driving traffic and which ones are creating customers. In order to effectively run your campaign we learn your business, and with your help are able to analyze the overall value of new customer or client, the value of being ahead of the competition and additional factors that will help you budget, control costs and more to achieve an optimal return on investment.

Web Design or Re-Design (aka Website Facelift)

Every design we create is custom made for your business, regardless of whether it is a five page or one hundred page website. We are extremely flexible and since design requirements will vary from one customer to the next, the process does vary a bit. We typically begin the design process with a website wire frame, layout and color scheme. From there we have full access to some of the best stock photography available and if you have your own images it is even better. We create a first pass at the new design, review it and proceed with a predetermined number of revisions until we are both completely comfortable with moving forward.

From there, we incorporate the Search Engine friendly copy which you review and approve, as it is written, install the dozens of Search Engine Optimization components needed to make your website rank high, code your site in line with the latest industry standards, and place the website on a temporary spot on our website for your final review. Once approved, we launch your new website on your domain.

Analytics

An analytics program, or two, or maybe even three is installed, free of charge, for every client we work with. This will give us a full look into traffic, performing keywords, visitor behavior and much more which is vital to the continued growth of your online presence.

Additional Services

As part of running your campaign, we take advantage of every single possibility to maximize your online presence. Examples include optimized press release writing and distribution, social media optimization, strategic online partner building, online video distribution, email marketing and much more to expand your reach.

Questions? Additional Information...

It is natural to have questions and we will be happy to provide the answers. You will find we are very transparent in how we work and believe education and taking away the "unknown" is key to a successful relationship. To contact us with any additional questions you may have, call 1-866-700-7730 or fill out our quick and easy Contact Form. To take advantage of our 100% Free Analysis, which will help you determine if a geographically targeted Internet marketing campaign will benefit your business, Click Here.

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